Booking Strategy Session
Honest insight. Clear direction. Practical next steps.
The Booking Strategy Session is a personal consultation for artists and managers who want an experienced and realistic assessment of their current live strategy.
Whether you are booking shows independently, preparing to approach agencies or looking to develop your career in new markets, the session will help you understand where you currently stand, which opportunities are realistic and what your next steps should be.
Topics we can address
- Positioning your artist project within the live market
- Identifying suitable countries, venues and festival opportunities
- Improving your booking approach and presentation
- Understanding why previous booking enquiries may not have delivered results
- Developing a realistic touring and growth strategy
- Preparing to work with a professional booking agency
- Reviewing fees, routing and the commercial viability of touring
- Defining clear priorities for the next six to twelve months
What is included
- A short questionnaire before the session
- Review of your key information, music, live history and existing materials
- A 90-minute one-to-one video consultation with Hendrik Wippermann
- An honest assessment from the perspective of an international booking agency
- A written summary with clear recommendations and actionable next steps
Who it is for
The session is designed for professional and emerging artists, bands and artist managers who already have a clear ambition to develop their live career.
It is particularly valuable if you are unsure which markets to focus on, how to approach promoters and agencies, or what may be preventing your project from moving to the next level.
Fee
€390 plus VAT where applicable.
Booking Strategy Sessions are offered in limited numbers to ensure thorough preparation and personal attention.
Important information
The session is an independent consulting service. It does not include active booking, access to EAT MUSIC’s contact database or direct introductions to promoters. Booking a session does not constitute or guarantee representation by EAT MUSIC.
Request a session
To enquire about availability, please send us a short introduction to your project together with links to your music, website, social media profiles and previous live activity.
About Hendrik Wippermann
Hendrik Wippermann is the founder and CEO of EAT MUSIC, an internationally operating talent agency established in 2007. For almost two decades, he has helped artists develop sustainable careers and built tours across Europe and other international markets.
As a former musician, Hendrik also understands the artist’s perspective first-hand. His consulting combines this insight with the day-to-day experience of working in the international live music business. His approach is honest, realistic and focused on clear, actionable next steps.

